Research into similar artist logo's

In most of these covers, Impact is used often and the fonts are usually quite basic for small time UK Hip Hop artists. On occassion there are slight effects which connote the idea of graffiti and vandalism which are usually closely linked with hip hop music, but mainly, bold and simplistic fonts and logo's are used. It could be suggested that this is used in otder to force all attention on the artist themself.

 Furthermore, it is often found that the artist features on the cover, and some kind of hood or headwear deriving from hip hop culture is also show to symbolise their acceptance within this culture. This can be seen through sunglasses, baggy t-shirts or even accessories such as DJ decks or headphones etc..

 

 

In terms of researching into artist's logo's, I think the one employed by the UK Hip Hop group 'Foreign Beggars' is particularly interesting and so I am going to research into them a little bit further.

 

This is the logo used by Forgein Beggars, and it, although making no sense, is very eye catching and denotes the typical connotations expected og a UK Hip Hop group. The anarchistic appearance of it suggests they don't fit into general society, and the dripping paint work around the whole of it also brings denotations back to the graffiti idea, and the fact that the street/urban culture all ties in together.

Again, graffiti is used in the two of these logo's which represent the group. And although several artist's similar to foreign beggars employ quite bold and simplistic logo's to catch the eye of its audience, with maybe a small amount of graffiti or suggestions of it, Forgein Beggars are consistent in using graffiti and the idea of paintwork throughout all of their logo's to give them a sense of being unique.

This logo can also be fouind on the merchandise which they sell to fans, which is a clever way of marketing themselves as a hip hop group, something which is used by artists all around the world of all genre's currently. This enforces the logo to be identified with them specifically.

Linking this image to further research I have done into the clothing adopted by the hip hop culture, they have employed similar idea's and used their logo on a t-shirt, however they have used bright colours in order to help it to appeal to their target audience.