Magazine Advert Research

To design the magazine advert for my artist, I decided to look into previously made adverts by current and previous hip hop artists, not only for inspiration, but for some kind of direction as to how to go about creating my own and making it mirror that which would be expected in the hip hop industry today.

Firstly, this one is very simplistic and yet effective. The standard font which my research has taught me is expected appears, and the basic colour scheme of blue and green creates an eye catching media text. Furthermore, genre conventions continue to be met with the idea of some kind of spray or glow in the dark paint. The chaotic appearance of it creates the unorthodox and unconventional ideology that the artist is trying to create for themselves.

However, in this one, the artist is pictured and I think that helps to make the whole thing more eye catcyhing. This is clearly created by a professional, and advertises the album very well. The spray paint idea is featured again, however the colour pallet of blues and black differs from the first magazine advert. Furthermore, advertising for social networks and media companies such as iTunes and HMV are used. This is similar to the first album cover, except that also left space for social networks such as Twitter, YouTube and Facebook. This is one big media network that will allow fans to come into contact with the artist himself and that will feature several kinds of advertising on his behalf. On this album cover however, the date of the album release is also featured, which suggests he is a more commonly known artist in comparison to the first one, additionally, artists which also feature on the album are mentioned.