Goodwin's Theory

Applying Goodwin's Theory to Drake - Headlines

'Music video's generate certain genre characteristics'

Typical genre characteristics of a hip-hop/rap video are:

Expression of Rich/Poor (Money)
Expensive Clothing/Costume and Props
Graffiti or Urban Scenery
General feel of anarchy
Dark Lighting
Quick Cuts
Smoking & Alcohol
Low angle shots to magnify performer
Voyeurism - The objectification of women

'There's generally a link between the lyrics and the visuals' 

This shot shows the artist, centred typically in the centre of the shot in order to make him dominant and force the focus upon him. At this point in the video, the lyrics read 'Those my brother's, I ain't even gotta say it, that's jus' somethin' they know'. This suggests that the men gathered around him are his friends, and this therefore signifies the link between the lyrics and the visual representation of them. 

'There is generally a link between the music and the visuals'

At this point in the music video, the rapper 'Drake' is pictured in front of several range rovers, a stereotypically expensive car, also one which is famously popular amongst modern day rappers. The backing beat at this point, and throughout, is relatively upbeat and connotes wealth and happiness, this therefore is a representation of that wealth.

'A record label would demand an amount of close-ups of the artist'

Throughout the song, close ups of the artist are frequent. This is demanded by the record label in order to help the video appeal to its audience's demographic and show a recognisable figure that an audience will be able to relate to.